A service oriented website typically states the service offered and why this service should be used by the customer and the benefits of the service. The appearance is typically flat.
* Simple to navigate
* Obvious layout
* Site map
when selecting the colours of your website, experimentation will help, however avoid garish text and difficult fonts. Traditionally, Times New Roman, Arial, Garamond, Tahoma and Palatino Linotype have been used for many websites.