
Graphics can frequently improve your product but be careful to make them small and expert. If they do not deeply enhance your product do not use them. Be careful of fancy flash designs. These can slow up your website and cause visitors to leave. It is decisive for your business to have a fast loading site.
Do not exploit unique fonts and bright colors. Keep in mind you are operating a business site and as such should keep it clear and proficient at all times. Do not do anything that will take away your visitor’s attention from your information and sales message. Black font on a light background is good, with one other color for emphasizing points. Times Roman, Veranda, or Ariel are good fonts to use. Size 12 font is easy to read for the standard reader.