Do not exploit unique fonts and bright colors. Keep in mind you are operating a business site and as such should keep it clear and proficient at all times. Do not do anything that will take away your visitor’s attention from your information and sales message. Black font on a light background is good, with one other color for emphasizing points. Times Roman, Veranda, or Ariel are good fonts to use. Size 12 font is easy to read for the standard reader.
Simple routing is a must. Have you ever been to an innovative grocery store or section store and been completely overwhelmed and not know where to find anything? Do not make your tourist feel that way. Make your navigation simple and uncomplicated so that even a child could find their way around.
Graphics can frequently improve your product but be careful to make them small and expert. If they do not deeply enhance your product do not use them. Be careful of fancy flash designs. These can slow up your website and cause visitors to leave. It is decisive for your business to have a fast loading site.