The first step in preparing for the creation of a website – no matter who designs it or what it’s for – is determining the site’s basic functions and purposes.
The usual functions that websites serve are:
Enhancing faith and image of practices or business – Not having a website these days or having one that portrays an unprofessional or otherwise negative image is not a good sign to prospective customers or clients.
Bringing people in from the internet – No matter what you sell or offer, there are many people already searching for it on the internet. Lacking an internet presence means web searchers won’t be finding or hearing about you or your business.
Bringing more offline customers – Many people will not make purchases from a person or company that they are unable to learn about or research on their own, or without dealing with representatives.
Providing a 24/7 online support – While you are sleeping and your business or storefront is closed – your website is always available to persuasde and convince, allow transactions or submissions of forms, or simply provide information.
Websites provide various functions depending on their purposes and goals. Specific to your practices, business, or services, you will want to make a website that offers your target viewers what they need to see, and that is presented in a way that urge them to buy your products, contact you for information, or whatever other goals you may have for your site.