Quality content has become the newest mantra for growing the page rank by many web sites. Its not like web sites have bunged link exchange but they have started giving more preference to content building.
In the beginning the process of content building will be like a puzzled maze with no head or tail. However when you start working on them you learn the pro and cons of it. To append to it you can always take help from the internet which has a massive information database.
Content comes in diverse forms like Articles, Press release, Blogs, E- books, White papers etc.
Articles have to be related to your business. You can write about how one can get into your business or the process of your particular business, the downfalls etc. You can a variety of topics to decide from with the exception that it has to be directly proportional to your E- Business.
Blogs has been trained by many people for quite a few years. However, the idea of using blogs for website/ E-business publicity has taken line recently.
Blogs situate for web blogs or web logs. They are like maintaining a daily dairy online. This way a blogger invites public to contribute to their ideas on the blogger’s thoughts. Your first blog can be an opening to your company.Then you can write blogs about your company products, the clients you are dealing with etc.